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We don't make ads.
We make scroll-stopping stories.
Dramas that reel you in.
Halfway Up Productions creates branded vertical drama for social-first audiences. Character-led stories designed to live on TikTok, Instagram Reels and YouTube Shorts.
We work with brands to build narrative worlds, not one-off content.
That means:
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characters people follow;
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stories people come back for;
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brands that belong in the world — not interrupt it.
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Traditional ads feel forced and skippable.
99% of Gen Z frequently skip ads when possible and people typically watch only 2.4 seconds before skipping.
(Sources: Market Beat; Marketing Week)
Audiences are going
vertical.
Entertainment over
influence.
37% of consumers want entertaining content compared to only 17% still interested in influencer partnerships.
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