We don't make ads.
We make scroll-stopping stories.
Dramas that reel you in.
Halfway Up Productions creates branded vertical drama for social-first audiences. Character-led stories designed to live on TikTok, Instagram Reels and YouTube Shorts.
We work with brands to build narrative worlds, not one-off content.
That means:
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characters people follow;
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stories people come back for;
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brands that belong in the world — not interrupt it.
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Traditional ads feel forced and skippable.
99% of Gen Z frequently skip ads when possible and people typically watch only 2.4 seconds before skipping.
(Sources: Market Beat; Marketing Week)
Audiences are going
vertical.
Entertainment over
influence.
37% of consumers want entertaining content compared to only 17% still interested in influencer partnerships.
Story and direction
Writer / Director-led storytelling focused on character, tone and narrative that audiences connect with.
Creative development
Collaborative concept development with brands to ensure stories align with values, audience and platform.
Production
Agile, high-quality production designed specifically for vertical, social-first formats.
Post and socials
Editing, pacing and delivery optimised for platforms, with additional assets to drive engagement.